Reboot

R2

Biography:

At an early age, when most kids are discovering video games and girls, German production wizard Frank Heinrich, aka Reboot, was creating tracks on the studio equipment that he purchased with his small savings. This precocious talent was nurtured by illicit nights out sneaking in to Sven Väth’s Omen club in Frankfurt, Germany, where Reboot grew up.

Despite Reboot’s early indoctrination into tough techno sounds, he draws from a variety musical influences. As a producer, his approach borrows sounds from all corners of the musical spectrum from classic house, world music, jazz, funk or R&B. Alongside friends like Chris Tietjen, Marc Scholl, and Markus Fix, he now spearheads “the new sound of Frankfurt”. The result is what Reboot calls a “complex polyrhythmic architecture” and what dance floors call “dynamite”.

Reboot has consistently evolved as an artist, without ever losing his initial rush of passion that pushed him out of his career in banking and into the arms of the electronic music industry. In a career that has ranged from early collaborations with Marco Delle, done as Delle & Heinrich, to his current incarnation as a widely demanded solo artist. He has released classic records on labels such as his own imprint Noon Records, on Cocoon, Defected, SeiEsDrum, Moon Harbour, Cadenza, Circus, Renaissance, Below, Cecille and many more.

His inquisitive musical nature pushed Reboot to constantly experiment with new sounds and rhythms. This has allowed him to develop into a compelling performer who feels equally at home behind the decks or playing live. Reboot’s musical journey has spanned the world, traveling to temples of techno such as Womb (Tokyo), Fabric (London), and Cocoon (Frankfurt), in addition to more intimate settings such as Robert Johnson (Frankfurt) and Brazil’s legendary D-Edge.

Reboot has joined the ranks of some of the most respected names in the techno realm, playing a pivitol role in Cocoon’s Disco Invaders compilation and Cadenza’s Æther. In 2009, he mixed the epic “From Frankfurt to Mannheim” compilation for Cecille Records. Some of his most celebrated tracks include “Be Tougher / Letters” (Candenza) and of course his probably biggest hit so far, “Caminando” (Sei es Drum).
In 2010, Reboot released his eagerly awaited debut artist album “Shunyata”. This distillation of two decades immersed in music, “Shunyata” is the sound of an artist in full command of his medium, mingling intelligent and exotic sound structures with the propulsive, dance floor consciousness that has earned him fans across the globe. The word “shunyata” is rooted in Sanskrit and means emptiness, however, as thrilled audiences will agree, Reboot has redefined this word for the 21st century with a full and wholesome sound.

Following the success of “Shunyata” and his performances in Ibiza, Spain, he has carried his musical endeavors throughout the world at major festivals and nightclubs including the Stereosonic Festival (Australia), Winter Music conference (Miami, FL, USA), Electric Zoo (New York, USA), Zouk (Singapore), D-Edge (Brazil), Creamfields (Brazil), and practically every major club in Europe and a Mix Compilation alongside Pete Tong on Defected Records. 2013 kicked off with an extended tour of the United States which included performances at word-renowned venues such as Club Space Miami, Story, Nikki Beach Miami, and Delano. His summer 2013 tour primarily focuses on Europe.

Reboot’s very own Rock N’ Beats party at the Ushuaïa Tower (Ibiza), was launched in 2013 and works to integrate classic Rock and Roll with today’s electronic music. Rock N’ Beats is a reflection of how DJs now play the role of rock bands from days gone by. This event melted down different elements of music and brings the focus to other notable styles of music outside of the electronic music genre. The show hosted Rock and Roll legends like Marky Ramone (The Ramones), Rob Holiday (The Prodigy) or the Spanish guitar wizard Raimundo Amador alongside many others. “It’s all about staying open-minded and finding new ways to present an electronic dance night”, says Reboot.

The year 2013 also marks the beginning of Reboot’s new company, Noon Artists, that he found together with his manager and business partner Carol M. Sepúlveda. The company includes artist management, booking agency as well as the very own record label, Noon-Records, which was launched in 2014.
Starting 2014 with the follow up of “Shunyata”, the mini album “Deep_V”, is released on Deep Vibe Recordings. For the Ibiza summer season, he joined “Insane” at Pacha Ibiza, for a summer residency alongside artists like John Digweed, Dennis Ferrer, Tensnake, MK and many more. For the growing South/Latin American market, Reboot and his team also decided to join forces with Carl Cox`s Safehouse management and pepared a extended Tour in countries like Peru, Chile and Colombia. In Febuary 2015 he played an explosive show along artists like Marco Carola at the Ultra festival in Buenos Aires.

2015 is all about producing and presenting new music, including his own productions as well as focusing on the work to develop the label NoonRecords. For that, the year 2015 kicked off strong with his first on EP on the Noon imprint called „Dry/Wet EP“, followed by remixes for Guti’s jazz orientated Rompecorazones project on Defected Records. To complete the successful start oft he year, he released a celebrated EP on Defected Records himself, including the smash hit „The Frenchie Thing“ that went #1 on sales charts like Traxsource. Several other remixes, like for Francesco Tristano`s KST project on Get Physical Records and another EP on Dubfire`s SCI+TECH label are to follow.

Beside the massive output of new music and after a stunning launch of Noon first showcase during the Miami Music Week, Reboot is currently touring all of Europe, with the focus on the massive Ibiza summer season, including shows at any of the major clubs on the island like Space, Pacha and Amnesia. Whenever there is time, he is also working on music for the next Long-player, which is already wistfully awaited.

Reboot is a NOON Artists exclusive worldwide for management and a The Bullitt Agency for bookings worldwide.

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